Isabella Stewart Gardner Museum

25 Evans Way
Boston, MA 02115

Date Posted:
July 03, 2019

Eastern Massachusetts

Public Relations/Marketing


Marketing Manager


Date: July 2019
Title: Marketing Manager
Department: Marketing
Reports to: Director of Marketing
Type of Position: Full-time, salaried/exempt

Position Summary

The Isabella Stewart Gardner Museum is seeking an experienced, energetic and analytical marketing professional who will be responsible for the development and implementation of marketing strategies to promote programming areas of the museum. Working in conjunction with the Director of Marketing, the Marketing Manager will play an integral role in the branding and marketing of the museum and the museum’s cornerstones -- Collections, Contemporary Art, Landscape, Music and Education.

As an integral member of the marketing team, the Marketing Manager is responsible for assisting in the development of integrated marketing plans that build visibility, and drive visitor volume (admissions and ticketed events). As a key contributor to the Marketing Team you will be responsible for delivering insights and analysis around traditional and digital campaigns, leading to continuous improvement of programs and optimization of spending. If you are highly motivated, with the ability to think creatively and bring new perspectives to the Marketing team while also able to effectively manage changing priorities and assist in completing projects under tight deadlines we want to hear from you.

Key Responsibilities

Develops and manages program related budgets
Acts as Marketing Department liaison with museum curators and public programming to understand and promote programming initiatives
Develops strategy and manages creative campaigns and associated marketing plans from development through execution within the museum utilizing traditional, new media and grassroots marketing
Responsible for online and in person lead generation efforts driving general admission and ticketed event sales, and associated dashboards
Works closely with Membership Manager on the ladder of engagement
Manages all aspects of target audience development, design, collateral, list acquisition, email campaigns, and strategic partnerships
Plans, buys and manages online and offline advertising
Analyzes and evaluates the results of marketing & advertising efforts
Monitors competitive environment including museums and outside cultural organization for best practices
Oversees museum wide email strategy and execution and website content creation
Copy edits work developed in-house in conjunction with Marketing Communications Manager

Bachelor’s degree with 7+ years of marketing/advertising experience
Proven experience of client relationship and management skills
Strong project management capability
Excellent writing, organizational, analytical and presentation skills
Keen eye for good design
Knowledge of and comfort with the evolving media landscape and media consumption habits
Team player able to partner with colleagues from a wide range of areas
High energy, able to juggle multiple initiatives and laugh while doing so
CRM experience is a must have, experience with Tessitura CRM is a real plus
Has interest and enthusiasm for the arts
Results driven and enduring optimist
How To Apply:
Please apply online directly via our website 
Apply by:
July 22, 2019
About this Organization:
The Museum was the creation of Isabella Stewart Gardner (1840-1924) 'for the education and enjoyment of the public forever.' Since opening to the public in 1903, the Gardner has served as a center for ideas and life-long learning in its community - a tradition that is kept alive today through an array of interpretive, creative, educational, horticultural, artistic and scholarly programs.