Marketing and Communications Manager, Art and Culture - Boston (year-round, full-time)
The Trustees is seeking a Marketing and Communications Manager who can implement an integrated marketing strategy that will drive attendance, program participation, membership and enterprise at Trustees museums (deCordova and Fruitlands), as well as key art and culture initiatives statewide (such as Art & the Landscape, Project Pario, property-specific art installations and shows, horticultural restorations and renovations, etc.)
The Marketing & Communications Manager will report to the Director of Marketing and Communication and is part of the Stakeholder Engagement team and will work closely with the Marketing & Communications and Public Relations staff. This position is a full-time, exempt position and will be located at 200 High Street, Boston, MA.
This position will provide support and oversight for the day to day marketing and communications efforts and strategies related to the deCordova, Fruitlands Museum, and Trustees Art & the Landscape program, as well as property-specific art installations/exhibitions, plus key cultural and horticultural initiatives.
- Support an annual marketing and PR strategy to elevate The Trustees’ deCordova and Fruitlands museum properties, programs, and exhibitions to increase engagement, drive attendance, program participation, membership and enterprise.
- Manage and/or contribute content for quarterly deCordova calendar newsletter and oversee design and production, as needed after integration. Contribute ideas for the most effective and cost-efficient ways to attract art-specific audiences post-integration.
- Contribute art and culture articles and content to Special Places magazine and Trustees’ Annual Report.
- Manage and execute press strategies for on-site exhibitions and installations at both the deCordova (primarily) and Fruitlands (to a lesser degree), as well as Art & the Landscape, property-specific art installations and shows, and key cultural and horticultural initiatives (such as Project Pario, and Long Hill and Stevens-Coolidge Place renovations).
- Create and execute marketing plans for the museums, Art & the Landscape, and key cultural/horticultural initiatives, working closely with Trustees’ design and marketing team.
- Manage marketing efforts through Art publications (Art NE, Artscope, Art Forum, etc.) and coordinate radio advertising for art initiatives through WBUR and WGBH with Central Marketing.
- Support press for high-profile Trustees development events (May deCordova Gala, and future Trustees development events at art and culture sites.)
- In coordination with PR Team, invite and manage press on site, including planning and managing press and influencer tours and events.
- Provide content and support for statewide and property-specific social media pages, in close coordination with the Social Media & Digital Content Manager.
- Working closely with Program staffs at each property, develop effective content and plan marketing programs and ensure the smooth flow of content from Program staffs through to the Marketing & Communications team.
- Serve as creative director for photography for exhibitions and oversee social photography for development events.
- Create and maintain calendar for exhibitions and installations and feed to statewide Marketing & Communications and PR staffs (potentially spend 1-2 days/week at deCordova and Fruitlands).
- Maintain press database lists for all arts press (local, regional, and national).
- Maintain and update editorial calendar for press opportunities.
- Provide reports and summaries of all activities and outcomes.
The ideal candidate will be a strong communicator and strategist with excellent writing skills and knowledge of standard marketing and public relations channels. The manager should be technologically savvy, self-motivated, reliable, and flexible.
Additional qualifications include:
- 3+ years of progressively responsible experience in communications, marketing, and public relations, preferably at an art museum or other historic or contemporary arts organization.
- Bachelor’s degree required.
- Expertise in creating digital media strategies and communications
- Deep knowledge of one or more of the following and the ability to learn: All social media platforms, photography editing and video production.
- Demonstrated ability to manage many deadlines, projects, and relationships.
- Familiarity and understanding of communications strategy and best practices.
- Proficiency in the use of Microsoft Office software applications.
- Excellent communication skills, including the ability to manage relationships across geographic distances and through a matrixed management structure.
- Strong analytic and organizational skills; the ability to manage projects and workflow while using time and resources effectively.
- Strong interest in building audience and constituency
Compensation & Benefits:
Salary is commensurate with experience. The Marketing and Communications Manager is a full-time, year round, exempt position. The position is based at 200 High Street in Boston, with 1-2 on-site days at deCordova and Fruiltands Museum.
Medical, Dental and Vision insurance, with employer premium contributions ranging from 75% - 85% based on plan level.
Traditional and Roth 401K Retirement accounts available for employees to contribute to upon hire and a 5% employer match after one year of employment.
Three weeks of vacation time in the first year of employment, as well as 10 sick days, two personal days, 12 Holidays and one floating holiday per year. Four weeks of Paid Parental Leave following the birth or adoption of a child, after one year of employment.
Day of Service: employees take one regular work day per year to travel to another property to help with a specific project.
Day of Wonder: employees take one regular work day to explore a Trustees property.
Discounts and access to properties equivalent to a family membership to The Trustees.
About The Trustees of Reservations:
The Trustees is an organization with a fascinating past and an exciting future. Our places are open to all and we thrive by involving as many people as possible in what we do. Founded in 1891, by a group of visionary volunteers, we preserve, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts and work to protect special places across the state. We have helped protect more than 50,000 acres, including 26,000+ acres on 117 reservations that are all open to the public. We are a nonprofit conservation organization funded and supported entirely by our visitors, supporters, volunteers, and more than 60,000-member households.
In addition to being an Equal Opportunity Employer, the Trustees of Reservations aims to create a thriving, inclusive workplace that values each member of our team. We aspire to reflect and effectively serve the residents and communities of Massachusetts, who are at the core of our mission.
We kindly request that you do not call to inquire about the status of your application. Those candidates chosen for interviews will be contacted.
How To Apply:
Please apply online via The Trustees' website linked here
September 12, 2019
About this Organization:
The Trustees of Reservations is one of Massachusetts’ largest non-profits and the nation’s first conservation and preservation organization. We preserve and protect places of natural, scenic and historic beauty and hold these “reservations” in “trust” for public use and enjoyment. Our passion is to improve the quality of life in the Commonwealth, using our properties and their many programs as a powerful and compelling platform to engage more residents and visitors in our mission-driven work. We believe in protecting the irreplaceable forever, for everyone. Today, we care for 117 special reservations -- from beaches to farms, gardens and historic sites – within minutes of every resident. Funded and supported entirely by our nearly 2 million visitors and supporters, and more than 60,000 member households, we invite you to find your place.