Boch Center

270 Tremont Street
Boston, MA 02116
www.bochcenter.org

Date Posted:
July 22, 2019

Region:
Eastern Massachusetts

Category:
Public Relations/Marketing

Type:
Full-Time

Director of Marketing and Communications

Description:

The Boch Center is one of the nation’s leading nonprofit performing arts institutions and a guardian of Boston’s historic Wang and Shubert Theatres. Through numerous education and community outreach initiatives, collaborations, and partnerships, the Boch Center strives to inspire and ignite greater appreciation for art, culture, and creativity.

JOB SUMMARY:

The Director of Marketing and Communications for the Boch Center is responsible for managing and leading a dynamic team while designing and managing innovative marketing, effective communications and institutional branding strategies that build awareness of, preference for and engagement with the Boch Center - its performance offerings as well as its education and community programming.

The Director of Marketing and Communications has oversight for the marketing and communications team that supports the organization, departments, programs, and related constituents within the Center including Theatre Services, Development, Education, Special Projects, ArtWeek, and the Executive Office.

This senior level professional will manage and lead a team that is responsible for:

· brand identity and messaging
· marketing and collateral systems
· advertising
· media and public relations
· creative services
· digital and mobile marketing vehicles
· stakeholder communications
· research and analysis
· customer database management
· promotional and special event support
· sponsorship relationships

The Director serves on the Center’s management team and works with team members in helping to exceed annual earned and contributed revenue goals, expand awareness about public programming, build beneficial partnerships, stimulate audience development and engagement, build education visibility and shape the organization's image as a relevant player in the community. The Director will also serve as an internal champion for marketing and communication strategies and activities, and work on new initiatives like the Music Hall and Folk Americana Roots Hall of Fame.

This position serves as a strategic communications thinker focused on delivering a full portrait of the Center's relevance including its theater offerings, community-based initiatives, arts advocacy, executive leadership and contributions to the community. Communications support activities to support this positioning may include public awareness campaigns, free media-focused communications plans, executive team visibility strategies, special programs and events.

Priority areas of focus will be on marketing and communications activities that significantly impact revenue growth, enhance external and internal messaging, leverage new technologies and fully harness marketing and communications resources (internal and external) to support the organization in its entirety. Special areas of focus include supporting a diverse range of performances, ArtWeek, City Spotlights Leadership Program, and the Music Hall/Folk Americana Roots Hall of Fame.

The constituencies addressed by the marketing and communications activities include ticket buyers, the general public, the media, funders, trustees, employees, partner organizations, non-profit arts groups, business and political stakeholders.

As a strategic leader, the Director of Marketing and Communications inspires, manages, and leads a talented departmental staff and is a dynamic and results-oriented senior management professional.

Primary Areas of Responsibility:

I. Marketing and Communications

· Oversees all marketing and communications staff and activities including public relations, media relations, branding and advertising, research and analysis, digital and mobile campaigns, publications, customer database management, and promotional relationships that support short-term, annual, and longer term needs and strategic initiatives.

· Oversees performance marketing efforts and campaigns, working with producers, presenters, external contractors, and internal staff to maximize event revenues.

· Leads public relations and external communications efforts.

· Identifies marketing and communications opportunities, challenges and emerging issues faced by the organization. Defines and executes strategies to support them working with leadership team and staff.

· Manages department to operate in a proactive and strategic way, while fully serving the institution and its departments.

· Develops and implements an annual marketing & communications strategy for Theatre Services and Development to support revenue and organizational goals.

· Implements marketing and communications campaigns in support of Education, Partnerships, and Public Programming initiatives.

· Creates and implements innovative digital and mobile marketing and communications strategies integrating new and existing technologies.

· Responsible for media and marketing sponsors identification, cultivation, solicitation, and fulfillment including signage, publications, online vehicles, etc.

· Performs systematic and rigorous research and analysis on all customer segments and programs in order to develop the most effective sales, marketing, and communication strategies.

· Focuses on the cultivation and strengthening of relationships with individual donors, as well as growing support from the general patron and ticket-buyer base.

· Manages, motivates and mentors departmental staff towards the successful achievement of marketing and organizational goals.

· Acts as key liaison to all marketing-related Board Committees, and participates in other committee meetings and activities as appropriate.

· Actively engages and motivates Board of Directors and Overseers in marketing and communications priorities.

· Serves as an ambassador for the organization. Maintains a public profile. Attends organizational and community events on behalf of the Center, assumes leadership roles when appropriate.


II. Administration, Management, and Planning

· Acts as a key member of the senior management team reporting to CEO/President in identifying and solving strategic, financial, personnel, and operational issues.

· Provides critical support for organizational vision, initiatives, and priorities. Integrates and implements marketing department plan with organizational strategic priorities.

· Responsible for day-to-day management and leadership of departmental staffing including hiring, training, mentoring, and conducting performance reviews.

· Responsible for expense and revenue oversight, tracking, budgeting, developing solid projections as well as financial reforecasting.

· Insures that data is accurately recorded and regularly analyzed and synthesized to measure the progress and success/failure of all plans; recommends and implements contingency plans where appropriate.

· Prepares monthly reports for CEO/President and Executive Committee on overall development activities and progress.

· Insures consistent communications and integration with other key departments as they relate to organizational and departmental priorities.

· Writes, edits, and develops copy for all communications as needed, or manages marketing/pr staff in producing appropriate copy.


III. Operations

· Establishes marketing department’s priorities and activities and leads the marketing team appropriately, and identifies resources necessary to achieve goals.

· Allocates human, financial, technological, and other resources as needed, appropriate to departmental priorities, initiatives, and deadlines.

· Insures departmental efficiency and effectiveness through streamlined and coordinated processes and systems.

· Supports effective and consistent communications among staff, board and volunteers.

· Has responsibility for marketing budget including the development and tracking of both expense and revenue line items.

Qualifications:

· A minimum of 15 years of marketing and communications experience with progressive levels of responsibility and significant accomplishments in revenue-generating campaigns, audience development, strategic communications, digital and mobile marketing and institutional positioning.

· Must have directly managed and lead staff teams to achieve outstanding results in a fast-paced environment.

· The ideal individual will possess initiative, exhibit a strong collaborative and team spirit, and have the ability to handle multiple projects of varying natures simultaneously in a dynamic environment.

· Success in this role requires someone who is imaginative, highly self-motivated and who can work in a self-directed manner in a fast-paced environment.

· This individual will possess the ability to champion marketing and communications strategies within Center, harness limited but budget appropriate resources and manage leadership and institutional priorities.

· The ability to oversee and manage the department’s day-to-day marketing activity is essential as well as the ability to conceptualize and organize campaigns that provide marketing benefits that serve long-term institutional goals.

· The successful individual will have knowledge of state-of-the-art marketing practices and be able to articulate and implement a strategic marketing plan with clear goals and targets.

· Excellent written and verbal communication, proven management ability, and organizational skills are essential. Proficiency in the Microsoft Office Suite of products, including Word, Excel, and PowerPoint is necessary and familiarity with fundraising software is a plus.

· Local knowledge is a plus. A bachelor’s degree is required.

· An interest in and passion for the performing arts and/or entertainment is beneficial.

How To Apply:

Please send resume and cover letter to jspaulding@bochcenter.org.

Apply by:
August 22, 2019
About this Organization:

The Boch Center is one of the nation’s leading nonprofit performing arts institutions and a guardian of the historic Wang and Shubert Theatres. As New England’s largest cultural venue, the Boch Center is home to theater, classical and popular music, dance, comedy, opera, Broadway musicals, family entertainment, and more.

Located in Boston’s historic Theater District, the Boch Center also offers a diverse mix of educational and community outreach initiatives, including the City Spotlights Leadership Program and ArtWeek; collaborates with artists and local nonprofit arts organizations; preserves historic venues; and acts as a champion for Greater Boston’s arts and cultural community.