The Boch Center is one of the
nation’s leading nonprofit performing arts institutions and a guardian of
Boston’s historic Wang and Shubert Theatres. Through numerous education and
community outreach initiatives, collaborations, and partnerships, the Boch
Center strives to inspire and ignite greater appreciation for art, culture, and
The Director of Marketing and
Communications for the Boch Center is responsible for managing and
leading a dynamic team while designing and managing innovative marketing,
effective communications and institutional branding strategies that build
awareness of, preference for and engagement with the Boch Center - its performance
offerings as well as its education and community programming.
Director of Marketing and Communications has oversight for the marketing and
communications team that supports the organization, departments, programs, and related
constituents within the Center including Theatre Services, Development,
Education, Special Projects, ArtWeek, and the Executive Office.
senior level professional will manage and lead a team that is responsible for:
brand identity and messaging
marketing and collateral systems
media and public relations
digital and mobile marketing vehicles
research and analysis
customer database management
promotional and special event support
Director serves on the Center’s management team and works with team members in helping
to exceed annual earned and contributed revenue goals, expand awareness about public
programming, build beneficial partnerships, stimulate audience development and
engagement, build education visibility and shape the organization's image as a
relevant player in the community. The Director will also serve as an internal
champion for marketing and communication strategies and activities, and work on
new initiatives like the Music Hall and Folk Americana Roots Hall of Fame.
position serves as a strategic communications thinker focused on delivering a full
portrait of the Center's relevance including its theater offerings,
community-based initiatives, arts advocacy, executive leadership and
contributions to the community. Communications support activities to support
this positioning may include public awareness campaigns, free media-focused communications
plans, executive team visibility strategies, special programs and events.
areas of focus will be on marketing and communications activities that
significantly impact revenue growth, enhance external and internal messaging, leverage
new technologies and fully harness marketing and communications resources
(internal and external) to support the organization in its entirety. Special
areas of focus include supporting a diverse range of performances, ArtWeek,
City Spotlights Leadership Program, and the Music Hall/Folk Americana Roots
Hall of Fame.
constituencies addressed by the marketing and communications activities include
ticket buyers, the general public, the media, funders, trustees, employees,
partner organizations, non-profit arts groups, business and political
a strategic leader, the Director of Marketing and Communications inspires,
manages, and leads a talented departmental staff and is a dynamic and
results-oriented senior management professional.Primary
Areas of Responsibility:
Marketing and Communications
Oversees all marketing and communications staff and activities
including public relations, media relations, branding and advertising, research
and analysis, digital and mobile campaigns, publications, customer database
management, and promotional relationships that support short-term, annual, and
longer term needs and strategic initiatives.
Oversees performance marketing efforts and campaigns, working
with producers, presenters, external contractors, and internal staff to
maximize event revenues.
Leads public relations and external communications efforts.
Identifies marketing and communications opportunities,
challenges and emerging issues faced by the organization. Defines and executes
strategies to support them working with leadership team and staff.
Manages department to operate in a proactive and strategic
way, while fully serving the institution and its departments.
Develops and implements an annual marketing &
communications strategy for Theatre Services and Development to support revenue
and organizational goals.
Implements marketing and communications campaigns in support
of Education, Partnerships, and Public Programming initiatives.
Creates and implements innovative digital and mobile marketing
and communications strategies integrating new and existing technologies.
Responsible for media and marketing sponsors identification,
cultivation, solicitation, and fulfillment including signage, publications,
online vehicles, etc.
Performs systematic and rigorous research and analysis on all
customer segments and programs in order to develop the most effective sales,
marketing, and communication strategies.
Focuses on the cultivation and strengthening of relationships
with individual donors, as well as growing support from the general patron and
Manages, motivates and mentors departmental staff towards the
successful achievement of marketing and organizational goals.
Acts as key liaison to all marketing-related Board Committees,
and participates in other committee meetings and activities as appropriate.
Actively engages and motivates Board of Directors and
Overseers in marketing and communications priorities.
Serves as an ambassador for the organization. Maintains a
public profile. Attends organizational and community events on behalf of the
Center, assumes leadership roles when appropriate.
Administration, Management, and Planning
Acts as a key member of the senior management team reporting
to CEO/President in identifying and solving strategic, financial, personnel, and
Provides critical support for organizational vision,
initiatives, and priorities. Integrates and implements marketing department
plan with organizational strategic priorities.
Responsible for day-to-day management and leadership of departmental
staffing including hiring, training, mentoring, and conducting performance
Responsible for expense and revenue oversight, tracking,
budgeting, developing solid projections as well as financial reforecasting.
Insures that data is accurately recorded and regularly analyzed
and synthesized to measure the progress and success/failure of all plans;
recommends and implements contingency plans where appropriate.
Prepares monthly reports for CEO/President and Executive
Committee on overall development activities and progress.
Insures consistent communications and integration with other
key departments as they relate to organizational and departmental priorities.
Writes, edits, and develops copy for all communications as
needed, or manages marketing/pr staff in producing appropriate copy.
Establishes marketing department’s priorities and activities
and leads the marketing team appropriately, and identifies resources necessary
to achieve goals.
Allocates human, financial, technological, and other
resources as needed, appropriate to departmental priorities, initiatives, and
Insures departmental efficiency and effectiveness through
streamlined and coordinated processes and systems.
Supports effective and consistent communications among staff,
board and volunteers.
Has responsibility for marketing budget including the
development and tracking of both expense and revenue line items.
A minimum of 15 years of marketing and communications
experience with progressive levels of responsibility and significant accomplishments
in revenue-generating campaigns, audience development, strategic
communications, digital and mobile marketing and institutional positioning.
Must have directly managed and lead staff teams to achieve
outstanding results in a fast-paced environment.
The ideal individual will possess initiative, exhibit a strong
collaborative and team spirit, and have the ability to handle multiple projects
of varying natures simultaneously in a dynamic environment.
Success in this role requires someone who is imaginative,
highly self-motivated and who can work in a self-directed manner in a
This individual will possess the ability to champion
marketing and communications strategies within Center, harness limited but
budget appropriate resources and manage leadership and institutional
The ability to oversee and manage the department’s day-to-day
marketing activity is essential as well as the ability to conceptualize and
organize campaigns that provide marketing benefits that serve long-term
The successful individual will have knowledge of
state-of-the-art marketing practices and be able to articulate and
implement a strategic marketing plan with clear goals and targets.
Excellent written and verbal communication, proven management
ability, and organizational skills are essential. Proficiency in the
Microsoft Office Suite of products, including Word, Excel, and PowerPoint is necessary
and familiarity with fundraising software is a plus.
Local knowledge is a plus. A bachelor’s degree is
An interest in and passion for the performing arts and/or
entertainment is beneficial.