Assistant Director, Marketing & Communications
Duties & Responsibilities
Under the leadership of Terrie and
Bradley Bloom Artistic Director Diane Paulus and Executive Producer
Diane Borger, the American Repertory Theater aims to expand the
boundaries of theater and engage thousands of theatergoers at more than
300 performances and events each season. The Marketing and
Communications department is responsible for maintaining and building
awareness of the institutional brand as well as crafting sales
strategies that result in more than $5 million in annual earned revenue.
to the Director of Marketing and Communications, the Assistant
Director, Marketing and Communications is an integral member of the
marketing team responsible for managing and implementing marketing
strategies and tactics. The Assistant Director is a key stakeholder in
creating and fostering an audience-focused culture across the
institution. This position supervises the Social Media and Sales
Apprentice, Community Outreach Apprentice, and interns and collaborates
closely with all members of the Marketing and Communication Department
as well as members of the Development and Patron Services Departments.
The successful candidate will undertake a broad range of responsibilities including: INTERNAL COMMUNICATIONS
- Oversee internal communications between departments.
between the Patron Services and Development Departments and the
Marketing and Communications Department to coordinate external relations
the development and execution of institutional communications such as
print collateral, direct mail, social media, and email.
and execute innovative marketing and communication strategies to engage
new audiences and increase loyalty and audience retention.
a strong connection to and relationship with A.R.T.’s brand and
productions by monitoring and responding to patron feedback though
emails and social media.
- Organize and program production-specific and general A.R.T. advertising campaigns.
the patron database as it relates to audience segmentation for direct
mail and email strategies, as well as proposing and maintaining data
standards across departments.
- Provide regular analysis of
current strategies and campaigns for direct mail, advertising, social
media, digital activity, and email campaigns.
- Research and recommend new tools, technologies, and social media outlets.
the marketing budget, processing all invoices and accounts payable,
tracking department expenses, and reconciling against the organizational
- Negotiate with and identify vendors to bid on and
fulfill projects for the institution, including all printed
communications and advertising buys.
participates fully in all marketing events, such as opening nights,
press nights, receptions, community and promotional events, and other
special events and may represent the institution at community and
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Bachelor’s degree and/or a minimum of five years equivalent professional experience.
How To Apply:
October 07, 2019
About this Organization:
The American Repertory Theater (A.R.T.) seeks to to expand the boundaries of theater by continuing to transform the ways in which work is developed, programmed, produced, and contextualized, always including the audience as a partner. The A.R.T. provides a home for outstanding directors, a training ground for young artists, and a vital cultural resource for the community.