New England Aquarium

Central Wharf
Boston, MA 02110

Date Posted:
November 15, 2019

Eastern Massachusetts

Public Relations/Marketing


Social Media Strategist & Writer, Marketing & Communications


This position serves as a Social Media Strategist/Writer in the Marketing and Communications department. The Social Media Strategist/Writer is responsible for the Aquarium's social media strategy, execution, and day-to-day activity. This person is also responsible for the creation of a variety of marketing-based and mission-related content, for both print and digital mediums.

Monday - Friday, 9:00 am - 5:00 pm approximately 35 hours weekly


  1. Manage all of the Aquarium's social media accounts to maximize traffic, engagement, and growth:
  2. Work with members of the marketing department to develop a social media strategy and execution to support the overall marketing objectives and grow audiences and user engagement on Facebook, Twitter, Instagram, YouTube, and other emerging social media channels and online platforms for the Anderson Cabot Center for Ocean Life and executive office accounts.
  3. Create, curate, and manage engaging, clickable, shareable social media content through superior writing, and utilizing video and photography generated by colleagues and contractors.
  4. Develop a calendar of relevant internal and external topics and events to help shape the social media strategy.
  5. Using data analytic tools, monitor, audit, and assess the effectiveness of social media efforts, report out on social media analytics and recommend content optimization strategies across all social media platforms.
  6. Monitor, listen, and promptly respond to users.
  7. Develop and execute annual social media trainings and assist in the creation of fact sheets for Aquarium staff that yields best practices for posting and advocacy.
  8. Write long and short copy Aquarium publications, including but not limited to the quarterly member magazine, website, and e-newsletters on multiple topics, with a strong focus on marine conservation, research, and education.
  9. Convey complex topics clearly to both scientific and lay audiences.
  10. Cultivate relationships with key staff to enable open and frequent communication and the sharing of news and ideas.
  11. Help update website as needed.


Minimum Training and Experience

  • Bachelor's degree in English, communications, journalism, or related field. 3 + years experience managing a variety of social media channels (Facebook, Twitter, Instagram, etc.) and marketing related long and short copy experience.
  • Experience in a science and/or conservation organization preferred.

Knowledge, Skills and Abilities

  • Strong understanding of digital content and social engagement best practices and industry standards
  • Excellent writing, editing, and proofreading skills
  • Excellent written and oral communications
  • Superior interpersonal, organization, time management and teamwork sills
  • Ability to work well under pressure and meet strict deadlines
  • Proven creative and innovative social media approaches
  • Experience with data analytics to drive social media strategy
  • Experience with WordPress, Sprout, Basecamp, and data analytics to drive social media strategy
  • Commitment to the Aquarium's mission and ocean conservation
  • Required to work occasional evenings and weekends as necessary.

For more information and to apply online please visit:

New England Aquarium is committed to diversity in the workplace and is an Equal Employment Opportunity Employer as defined by the EEOC.

How To Apply:
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
Apply by:
December 01, 2019
About this Organization:
Founded in 1969, the New England Aquarium is a global leader in ocean exploration and marine conservation. The Aquarium is redefining what it means to be an aquarium: combining education, entertainment and action to address the most challenging problems facing the ocean. Through a wide variety of educational programs and conservation initiatives, we make a lasting impact globally.